Agenda

09:05
Adis Jugo
Room 3 • 09:05 - 10:05

Using the Metaverse to Revolutionize Expo Planning, Booth Configuration, and Booth Ordering Process

Adis Jugo

10:10
Fatima Qasim Hassan
Room 3 • 10:10 - 11:10

Building the Saudi MICE Ecosystem: Lessons from Rapid Growth

Fatima Qasim Hassan

MICEDestinations
11:10
Room 1 • 11:10 - 11:25
Coffee Break
11:25
Dr. Nadia Al-Rashid
Room 5 • 11:25 - 12:25

Engaging the Next Generation: Youth Programs That Actually Work

Dr. Nadia Al-Rashid

MICEDestinationsMarketing
Elena KovacevicDr. Nadia Al-Rashid
Room 1 • 11:25 - 12:25

Beyond the Badge Scan: How AI is Rewriting the Rules of Event ROI

Elena Kovacevic, Dr. Nadia Al-Rashid

Technologies
Brandon Dale
Room 4 • 11:25 - 12:25

Designing Net Positive Meetings: From Carbon Neutral to Climate Beneficial

Brandon Dale

TechnologiesDestinationsMarketing
12:25
Room 5 • 12:25 - 13:25
Coffee Break
12:30
Adis Jugo
Room 4 • 12:30 - 13:30

AI in Practice: Leveraging Microsoft Semantic Kernel, LLMs and Agents for Personalized Event Experiences

Adis Jugo

13:30
Marcus Van der Berg
Room 5 • 13:30 - 14:30

AI-Powered Matchmaking: Connecting Delegates Before They Arrive

Marcus Van der Berg

TechnologiesMICE
Dr. Layla Mahmoud
Room 3 • 13:30 - 14:30

Medical Congresses in the GCC: Measuring Legacy Beyond Economic Impact

Dr. Layla Mahmoud

MICEMarketing